I'm Laura, the founder and director at snottynoses.com.au. Let me tell you my story.
From Teacher to Business Owner
In my years as an early childhood teacher, I had dealt with my fair share of sick kids and runny noses. But the inspiration for the business began in Brisbane in 2011, when I was a stay at home Mum, on leave from my job as a primary school teacher.
I saw an ad for the "Snotty" Nasal Aspirator in a magazine.
My 2nd child was a "Winter Baby", with a very congested nose. It made it hard for him to feed and sleep. I thought, let's give this product a go! So I purchased one, and loved it!
"I saw an ad in a magazine, and didn't realise this was going to change the entire direction of my life"
I didn't realise this purchase was going to change the direction of my life and career in a big way!
The Snotty Nasal Aspirator was the most effective device I had ever used to relieve a child's blocked and runny nose.
After telling lots of Mum friends and teaching colleagues about the "Snotty", I started to think - "Every family in Australia needs one of these, perhaps I could sell them myself".
I was worried I wouldn't know how to 'sell' or run an online business. But then I realised: teaching and online sales are very similar - they both require great communication, trust, excellent service, a friendly approach and a passion for your product.
I knew I had nothing to lose! So I got in contact with the distributor, and my business was born in 2013.
"I had nothing to lose"
I hope by reading my story, you may also be inspired to try something different or start your own business - who knows where you may end up!
Watch our new video below, which we made via a Digital innovation Grant from the Qld Govt Department of Small Business. I was so nervous on the day of the shoot, but I hope it tells our story in a fun way.....
A Simple Start
At first, I sold products to friends, family, Mums from my playgroup, and a few local families. I put up some flyers at local playgrounds and did some letterbox drops.
The business was growing slowly, I remember getting excited when I sold 2 Snottys in one day. If only I knew what was to come.
"I remember getting excited when I sold 2 Snottys in a day.
What an entrepreneur"
I could see there was a niche market for unique devices that would help keep children healthy, so I took the opportunity to source other products, including those that I already used with my own children - Mist Vaporiser, the white noise sleep machines, digital thermometer, fetal doppler, and organic balms.
The new website was launched, the product range grew, and so did the sales and the customer base, with hundreds of parcels delivered all over Australia every month.
We're Growing and Expanding
Eight years later, snottynoses.com.au has evolved into an established and unique shopping experience, selling high quality gadgets for good health and good sleep - that really work!
As a mother of three, I have spent lots of money on products that were simply not effective or didn't live up to the claims by the manufacturer. That's why I am so proud of our niche range of products.
I understand that what works for me might not work for everyone, but at least you can shop with confidence, knowing that any product listed on "Snotty Noses" has been used and recommended by a Mum!
These products really will make your life easier!
I love receiving emails and testimonials from satisfied customers, telling me how one of our products "changed their life" for the better. With over 4500 testimonials, we are confident that our products deliver results for Australian families.
"With over 4500 testimonials, we are confident that our products deliver results for Australian families."
I am proud of working with children with disabilities, particularly those with Down Syndrome and Cystic Fibrosis. These children have ongoing nasal congestion issues, and the "Snotty" Nasal Aspirator has been a medical marvel for their families.
Also, I have received countless emails from pregnant woman, who have suffered previous miscarriages, who find such comfort in using the AngelSounds Fetal Doppler in their own home.
We're So Proud of the Business We Have Built
We now have a fantastic crew working behind the scenes at snottynoses.com.au. I hope you can save time and money by shopping with us.
There are already hundreds of baby and children online and retail stores, selling thousands of products from bottles and prams to cute sleep suits, slings, headbands, shoes and clothing.
Snottynoses.com.au is different. Our product range is small and specific - we sell gadgets for good health and good sleep and they are used and trusted by thousands of Australian families everyday!
We support other Mums in small business through online networks and are proud members of the AusMumpreneur Network.
I am also a business consultant with Productpreneur Marketing - helping new business owners navigate the complicated world of starting a new business.
"Other Mums often tell me they are inspired by my simple business story."
I hope by reading this, you may also be inspired to take a leap of faith, embrace your creative or entrepreneurial passions, and start your own business, in whatever industry or niche you love!
Customer Service is Our Priority
We value each and every sale, and take great pride in providing you with high quality products and excellent customer service. You can be assured that your order will be processed and dispatched in a timely and professional manner, and all orders placed by 8am will be sent on the same business day.
We use Australia Post to help get our products into the hands of our beautiful customers as quickly as possible.
So many of our customers are from regional and remote areas, so Express Post is always an option - as standard delivery from Brisbane can take more than 6 business days, we urge you to consider the Express options.
We are always only a phone call away, if you ever have questions about our products or service, so please pick up the phone: 0403 818440.
Building strong community links is so important to our business. As a former teacher, I know how many vulnerable people are in our community. We are proud to contribute $1 from each order to a children's charity.
"It's our way of giving back to our community, and one of the best things about operating an online business."
So far, we have donated thousands of dollars to Red Cross Christmas Appeal, Save the Children Australia, The Alannah and Madeline Foundation, The Pyjama Foundation, Miracle Babies, Queens of Hearts, the Cerebral Palsy Alliance and Hummingbird House and Bears of Hope.
For International Women's Day 2021, we have been proud supporters of the Sophia Mulheran "Empower Women Project"
We are currently partnering with The Humpty Dumpty Foundation and $1 from each order helps us support this amazing organisation.
The Future is Exciting...
In 2018, we won a Qld Govt Grant for Digital Innovation which allowed us to launch our new website, with a range of new innovations and videos, to help our customers get great results with our products.
In June 2018, we starred in a "Mum and Baby Flashmob" at Southbank, Brisbane. Check the video out below. We've been featured in the South City News, Seven News, Sunrise and Studio 10 as a result of this publicity.
In 2020, we won Best Online Store in AusMumpreneur Awards and were finalists in Best Baby Product for Snotty Boss in Roar Awards.
Mum Boss Laura was recently interviewed on Australia's Leading Small Business Podcast by Tim Reid. Listen to her business story here.
2020 New Snotty Boss Launch
The new decade sees another exciting adventure for our company. After selling other brands of nasal aspirators over the years, we have partnered with our own factory to design and create the Snotty Boss.
This product has been in development for nearly 2 years, and its features are based on the feedback we have received from hundreds of past customers.
It's the quietest, strongest battery powered aspirator on the Australian market, and we are working hard with our pharmacy agents to stock the Snotty Boss in every Australian pharmacy, to give parents access to the quality products they need to help their sick child.
Snotty Noses Expands in 2021
We are continuing to grow our pharmacy stockists - find the list here. With a huge following on social media, 1000s of testimonials, new products in development, and a growing team in Brisbane, this year is set to be a big one!
Thank you for supporting an Australian small business. We look forward to assisting your journey to good health and good sleep.
Our team is committed to delivering Australian families with effective, trusted, quality products, that are wrapped and dispatched with love, care and attention. You'll love our complimentary Tielka tea sample in your parcel too!
My family is growing up healthy and happy, and I hope our products and advice can help your family too.
Much love, Laura x
Check out our Winter Season launch - the Mum and Baby Snotty Flashmob!
Yep, we're dancing with the Snotty Aspirator!
Check out our segment on Ch7 Sunrise, on cold and flu remedies...
Contact Us Today...
Laura Klein and the Snotty Noses Team
PO Box 848 COORPAROO Q 4151
Tel: 0403 818440