Brisbane Mum Wins GOLD at Business Awards

by Jay Rankin

Laura Klein, founder and director of snottynoses.com.au, has been named Qld Retail Business of the Year.

The AusMumpreneur Awards were held online via Zoom on 9 September, where thousands of talented mums in business from all over the country tuned in to the livestream to support and encourage other Australian mumpreneurs.

Laura said she was excited to win in her category in the 2020 AusMumpreneur Awards in such a challenging time. Watch her inspiring video, minutes after the announcement was made. 


Laura says: “COVID has challenged us to pivot our business, connect with our online audience even more. We launched our new baby snot sucker in March, one week after the entire country shut down. Our launch party was cancelled, so we launched via an Instagram video instead.”

“From then, we have experienced the strongest online sales growth ever, since started our business in 2013. The demand for online health care has actually increased due to COVID. Babies will still get snotty noses, even when the world is in lockdown.”

Winning this award confirms Snotty Boss as the premium nasal aspirator in Australia, and Laura is immensely proud of bringing her invention to life. It helps the business get the attention of the big pharmacy chains like Chemist Warehouse and Terry White, so parents can access a Snotty Boss anywhere in Australia. 

The AusMumpreneur Awards are presented by The Women’s Business School and were created to inspire, celebrate and provide a community for Australian entrepreneurs, like Laura. 

Now more than ever Australian women need inspirational role models and a safe and supportive space to connect online, says Peace Mitchell, co-founder of The Women’s Business School.

“These awards are all about recognising the growing number of mums who are achieving outstanding business success while balancing motherhood", states Mitchell.

“I was blown away by the courage, resilience and entrepreneurial spirit of the award winners and I know that they will provide great inspiration for other women considering starting their own business.”

This is the 11th year the AusMumpreneur Awards have run, with the business mum community growing at lightning speed as mothers look for opportunities to join the ranks of small business owners in search of more flexibility, financial freedom and family time.

The Women’s Business School co-founder Katy Garner adds: “The awards show the passion of women who want to fulfil their entrepreneurial dreams as well as be great mums. The number of women starting businesses has continued to grow in 2020! Of the 670,000 women operating a small business in Australia currently, around 50 per cent are Mums with children at home. We are proud to be the number one community for mumpreneurs and showcasing the best and the brightest each year through these awards.”

“We are delighted that Laura has won this award, she has created an outstanding business and is an inspirational role model and ambassador for mums in business everywhere. We wish her and all our amazing AusMumpreneur Award winners every success.”

The complete list of winners can be found HERE