Business Tips from a Mum with a Million Dollar Invention
29 August 2020 by Cormac Pearson
Courier Mail subscribers can read online article here
Picture credit Josh Woning
Brisbane mother Laura Klein had an idea while raising her three kids that’s turned into a global million-dollar business. And the Brisbane Mum is just getting started.
Mother, primary school teacher and now a global million-dollar business founder.
Brisbane mumpreneur Laura Klein is taking the baby world by storm and has big corporations in her sights.
Mrs Klein was dealing with all things that come with being a mother, one of those being snotty noses.
“I was backed into a corner where I had to develop this new product as the original model was no longer available via the distributor. So I "jumped off the cliff" and found my parachute on the way down. I scrambled and backed myself, I knew we were onto something, and that parents needed this product. We've now made something better than any other design” Ms Klein said.
“My business is like my fourth child, I've worked so hard. I never went to business college, I don’t have a business degree, I have a teaching degree so it’s been a journey of making mistakes, learning from that and finding my way.
“People love seeing someone having a go and going up against these big behemoths like Chemist Warehouse and here I am only with five staff, but we’ve done it.”
The battery powered Snotty Boss device helps clear all the unwanted things in the noses of babies, as they can’t do it themselves.
“We’re on a mission to reach every single family in Australia and make it the go-to baby shower gift.”
Ms Klein got the medical approval, registration and factory production all together to bring Snotty Boss to market and launched in March this year, a week after COVID shut down the country.
“Everything we wanted to do in PR to launch was completely shut down but we launched on Instagram and away we went.
“We sold so many on the first day, it just warmed my heart. With every single one we sell I do a little happy dance. We are sending them to people who are desperate for their babies to breathe better and sleep better.”
After winning "E-Commerce Store of the Year" at the Roar Awards in 2019, the company has also been nominated for the Ausmumpreneur Awards for the Retail Business of the Year and Product innovation Award.
“You can either shrink into the corner and give up when faced with a challenge, or pivot and think on your feet and make something happen.”
Ms Klein’s top tips for any other potential mumpreneurs are to start small, ask for help when you need it, know your product and target market and just persist.